Jessica Wong / NYC
branding, designing, illustrating
always dreaming and a little sleeping
You like what you see?
Are we moving too fast? I get it.
BUT WAIT– THERE'S MORE
Creative Direction + Packaging
Peach Slices Packaging
Clever and fun-loving, Peach Slices takes a lighthearted approach to Asian Beauty. As the younger, more relaxed version of Peach & Lily, I was challenged to create packaging that would be both efficacious, and playful.
Photography + Marketing
Peach & Lily
Marketing Materials
While working at Peach & Lily, my short-term projects consisted of creating various digital assets across many platforms– ranging from instagram, our homepage promotional banners, email newsletter, and more.
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Photography + Post Production Editing
Peach Slices Instagram Photography + Graphics
With the launch of Peach Slices as a brand – an instagram account was necessary to create a distinctive identity from it's sister brand, Peach & Lily. The use of whimsical graphics and saturated colors to showcase product was the primary method of creation for all account assets.
Infographic Illustration
Peach & Lily
Mask Lab Graphics
The Peach & Lily Mask Lab was created as a crowd-sourced initiative, designed to gather information from Peach & Lily's customer base in order to formulate and develop its first set of products– sheet masks. I created this graphic system to communicate each step of the production process.
Peach & Lily
Large Format
Booth Graphics
These large-format illustrations were created as photo back-drops for the Peach & Lily booth at Generation Beauty New York.
Illustration + Large-Format Graphics
Illustration
UNDO ORDINARY
I was invited to do two contributions on UNDO ORDINARY's 8th edition – all about sleep.
Branding + Web Design
Peach Slices Microsite
Peach Slices is the proposed younger-sister brand of Korean skincare brand, Peach & Lily. After months of vetting Korean beauty products as well as formulating our own, I was tasked to design a micro-site drastically different from peachandlily.com where our customers could shop our products and learn more about our new brand.
Campaign Design
Opening Ceremony +
Peach & Lily
Collaboration
In celebration of Peach & Lily's first product line, I created invitations and shot photography for their collaboration event with Opening Ceremony.
Branding + Packaging
Peach & Lily
Namesake Collection
After years of development and vetting, Peach & Lily launched their first namesake product line. With emphasis on clean ingredients, luxurious textures, and, an accessible price point, our goal was to develop fresh, recognizable packaging. With these first 8 products we were tasked to create a statement as to what the Peach & Lily private label stood for and maintain individuality from the brands we separately curate.
Illustration + Painting
Creativity strikes...
A few personal pieces made on a rainy day or when I was just in the mood to create.
Doodles too.
Campaign Design
Holiday 2018
Marketing
For the holiday season, I was tasked with creating assets for Peach & Lily's busiest times of the year– Black Friday and Winter sales. I focused on creating various festive graphics and promotions such as an advent calendar, daily product highlights, and more.
Campaign Design
Peach & Lily
Best of K-Beauty Awards
The Best of K-Beauty Awards is a campaign to highlight and promote Peach & Lily's most beloved products – all chosen by its community members.
Home Product + Graphic Design
Kate Spade Home Design
As Kate Spade's home department graphic designer, I am tasked with creating seasonal product with our partners Lifeguard Press. I work with our creative directors to concept and design joyful, useful product, driven by our head creative director, our partner's needs, and sales data.
Home Product + Graphic Design
Kate Spade x
Starbucks Asia Collaboration
We teamed up with Starbucks Asia to create iconic, branded, Kate Spade product. The limited edition pieces are inspired by the two brands’ common values of connecting people and staying positive, with playful and lighthearted designs. Mugs, stainless steel tumblers and bottles feature a selection of Kate Spade motifs such as the New York Cityscape, the polka dot, the stripes and the cat, and is marked by minimalist insignias from both brands.
